{"title":"START HERE","description":"\u003cp\u003eNew to Matsumura in Tsukiji? Start with our core katsuobushi, shaved bonito, and easy everyday dashi essentials. This collection is designed to help first-time customers choose with confidence and taste the signature Matsumura style first.\u003c\/p\u003e","products":[{"product_id":"dashi-pack","title":"Dashi Stock Sachets – 100% Japanese Bonito, Additive-Free 500g","description":"\u003cp\u003e'The Katsuobushi Shop's Dashi Pack,' made with 100% Japanese bonito and completely additive-free. Just drop a sachet into hot water for an effortless, authentic dashi — or cold-brew it to keep ready-made stock on hand.\u003c\/p\u003e\u003cp\u003eRecommended for: miso soup and simmered dishes.\u003c\/p\u003e","brand":"築地かつおぶし松村","offers":[{"title":"Default Title","offer_id":44242976735388,"sku":"MAT-DSH-PACK-500","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/0521\/7180\/files\/c81294160e945d4b4a0f4614a6be7858.jpg?v=1784104326"},{"product_id":"itogaki-young-tuna-without-bloodline","title":"Itogaki – Thread-Shaved Tuna Flakes, Bloodline-Removed 20g","description":"\u003cp\u003eBloodline-removed tuna (maguro-bushi) shaved into fine, silky threads. Clean and refined in aroma, itogaki is as beautiful to look at as it is smooth on the palate. Scatter it over a finished dish for an elegant, celebratory touch.\u003c\/p\u003e\u003cp\u003eRecommended for: blanched greens (ohitashi), herring roe (kazunoko), and chilled tofu.\u003c\/p\u003e","brand":"築地かつおぶし松村","offers":[{"title":"Default Title","offer_id":44243048202396,"sku":"MAT-ITO-MG-020","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/0521\/7180\/files\/b2f98bb855580860d52e36532c804a06.jpg?v=1784104111"},{"product_id":"freshly-shaved-bonito-flakes","title":"Freshly Shaved Bonito Flakes – Single-Serve Packs (5g × 20) 100g","description":"\u003cp\u003ePremium aged bonito (karebushi), shaved and portioned into convenient single-serve packs — just tear, sprinkle, and enjoy. Cut a touch thicker than usual, these 'freshly shaved' flakes let you fully savor the texture, aroma, and umami that make katsuobushi special.\u003c\/p\u003e\u003cp\u003eRecommended for: rice balls (onigiri), sliced onion, and rice with a raw egg (tamago kake gohan).\u003c\/p\u003e","brand":"築地かつおぶし松村","offers":[{"title":"Default Title","offer_id":44243056427164,"sku":"MAT-SHV-KZR-100","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/0521\/7180\/files\/DSC3036.jpg?v=1784940060"},{"product_id":"premium-shaved-katsuobushi","title":"Premium Shaved Bonito Flakes (Katsuobushi) 250g","description":"\u003cp\u003eOur finest thin-shaved katsuobushi, made from prized bonito caught by pole-and-line fishing in nearby waters. Each block is shaved to order at our Tsukiji shop and vacuum-sealed the same day to lock in its delicate aroma — the freshly shaved flavor that has defined Katsuobushi Matsumura since our founding. Shelf-stable at room temperature, it's ideal for everyday cooking at home, for professional kitchens, and as a refined gift from Japan.\u003c\/p\u003e\u003cp\u003eRecommended for: miso soup, simmered dishes, and clear soups (osuimono).\u003c\/p\u003e","brand":"築地かつおぶし松村","offers":[{"title":"Default Title","offer_id":44292402380956,"sku":"MAT-SHV-TKJ-250","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/0521\/7180\/files\/63dd5bf753af36393869baa25539faf7.jpg?v=1784103971"},{"product_id":"award-winning-honkarebushi-bloodline-removed-200g","title":"Award-Winning Honkarebushi Shaved Bonito Flakes – Bloodline-Removed 200g","description":"\u003cp\u003eWinner of the Minister of Agriculture, Forestry and Fisheries Award — the highest honor at Japan's 66th National Seafood Products Exhibition. This is Japan's finest and rarest honkarebushi with the bloodline removed, shaved to order at our Tsukiji shop and vacuum-sealed the same day. The result is an exceptionally pure, elegant dashi with a deep, lingering aroma. Shelf-stable — a truly special gift or a centerpiece for refined cooking.\u003c\/p\u003e\u003cp\u003eRecommended for: clear soups (osuimono) and miso soup.\u003c\/p\u003e","brand":"築地かつおぶし松村","offers":[{"title":"Default Title","offer_id":47215724560540,"sku":"MAT-SHV-HK-200","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/0521\/7180\/files\/2465db2cfcfd3aa0612ef139cb22223f.jpg?v=1784165135"},{"product_id":"matsumura-tsukiji-uchiwa-fan-set-of-2","title":"Matsumura Tsukiji Uchiwa Fan (Set of 2)","description":"\u003cp class=\"text-token-text-primary leading-relaxed\"\u003e\u003cstrong\u003eTake Home a Tsukiji Summer.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"text-token-text-primary leading-relaxed\"\u003eThis original Matsumura uchiwa fan brings a playful touch to the season. Light, practical, and easy to enjoy, it works both as a useful summer item and as a keepsake from your time in Tsukiji.\u003c\/p\u003e\n\u003cp class=\"text-token-text-primary leading-relaxed\"\u003eEach breeze brings back the feeling of warm market streets, festival days, and summer in Tokyo.\u003c\/p\u003e","brand":"築地かつおぶし松村","offers":[{"title":"Default Title","offer_id":47265133592732,"sku":null,"price":7.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/0521\/7180\/files\/DSC2945.jpg?v=1784941498"},{"product_id":"curated-tsukiji-gift-set","title":"Tsukiji Essentials Gift Set","description":"\u003cp\u003e\u003cstrong\u003eA refined assortment from MATSUMURA, a katsuobushi specialist established in the Meiji era.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"text-token-text-primary leading-relaxed\"\u003eThis gift-ready set brings together MATSUMURA’s signature flavors in one elegant package. It includes premium shaved katsuobushi, freshly shaved packs, fine-cut\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eitogaki\u003c\/em\u003e, a brand booklet, and an original paper gift bag. Ideal for customers looking for a more elevated gift from Tsukiji.\u003cbr\u003e\u003cem\u003eIf applicable:\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eadd “Made in Japan” as a premium trust marker.\u003c\/p\u003e\n\u003cp class=\"text-token-text-primary leading-relaxed\"\u003e\u003cstrong\u003eIncluded items\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"text-token-text-primary ml-3 list-disc space-y-2 leading-relaxed\"\u003e\n\u003cli class=\"text-token-text-primary leading-relaxed\"\u003ePremium Shaved Katsuobushi, 250g\u003c\/li\u003e\n\u003cli class=\"text-token-text-primary leading-relaxed\"\u003eFreshly Shaved Katsuobushi, 5g × 4 packs × 5 bags\u003c\/li\u003e\n\u003cli class=\"text-token-text-primary leading-relaxed\"\u003eItogaki\u003c\/li\u003e\n\u003cli class=\"text-token-text-primary leading-relaxed\"\u003eBooklet\u003c\/li\u003e\n\u003cli class=\"text-token-text-primary leading-relaxed\"\u003eOriginal paper gift bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"text-token-text-primary leading-relaxed\"\u003eA polished gift from Tsukiji for hosts, colleagues, or family.\u003c\/p\u003e","brand":"築地かつおぶし松村","offers":[{"title":"Default Title","offer_id":47265231896732,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/0521\/7180\/files\/DSC2930.jpg?v=1784942812"}],"url":"https:\/\/matsumura-katsuobushi.com\/collections\/start-here.oembed","provider":"築地かつおぶし松村","version":"1.0","type":"link"}